About rallie

It all started in the stockroom at Finish Line

my second job in high school. Before sneaker hype took over the internet, I was unpacking every new release before it hit the shelves, spending most of my check on Nike checks. That sneaker obsession turned into a passion for style, then into a love for storytelling. Now, I build advertising strategies for brands you know and love, backed by the biggest name in the business.

Then came my first DSLR. I started shooting sneakers, capturing the details, the energy, the story. That’s when I fell in love with being behind the lens. Creating visuals that reflected my world gave me a whole new way to communicate.

The Journey So Far

My path wasn’t linear but every pivot had a purpose.

I started out studying Mechanical Engineering at UNC Charlotte, driven by a love for motorsports. I graduated with a Finance degree, then stepped into my first corporate role as a Financial Advisor. From there, I moved into data as a Financial Analyst.

But the entrepreneurial itch was always there. I launched multiple apparel brands, including CHARLIT Apparel, which gave me a crash course in marketing, branding, and growth. That’s what pulled me into the agency world,helping top brands grow on YouTube and across Google platforms.

That momentum led me to Google, where I now lead strategy for high-growth clients, connecting their brand story with real business results.

What I’m About

At the core of everything I do is a passion for storytelling that moves people. Whether it’s through performance marketing, brand building, or visuals. I love helping ideas break through and resonate.

This site is a space where I:

• Share honest takes on marketing, strategy, and growth

• Post personal stories about building and navigating creative work

• Collaborate with people and brands who want to make meaningful moves

If that sounds like your kind of thing, stick around.

I’m here to create dope shit, inspire others, and build things that last.